Sidra mehfooz product Designer ui ux

SIDRA MEHFOOZ Product designer with 5+ years crafting digital products across

Sidra mehfooz product Designer ui ux

SIDRA MEHFOOZ Product designer with 5+ years crafting digital products across

Sidra mehfooz product Designer ui ux

SIDRA MEHFOOZ Product designer with 5+ years crafting digital products across

dasdasdasdasdSimplify complex products, build scalable and consistent design systems, and improve quality through careful attention to detail to reduce friction and avoid costly mistakes.

How Can i help

dasdasdasdasdSimplify complex products, build scalable and consistent design systems, and improve quality through careful attention to detail to reduce friction and avoid costly mistakes.

How Can i help

dsadasddddddSimplify complex products, build scalable and consistent design systems, and improve quality through careful attention to detail to reduce friction and avoid costly mistakes.

How

Can

i

help

I worked on a telecom mobile app rebrand project under NDA, so I can’t share details publicly. I led UX design efforts focused on simplifying user journeys and enhancing the overall experience.

Year

2025

Time Line

1.5 Y

CASE STUDY

I worked on a telecom mobile app rebrand project under NDA, so I can’t share details publicly. I led UX design efforts focused on simplifying user journeys and enhancing the overall experience.

Year

2025

Time Line

1.5 Y

CASE STUDY

A tournament-based eSports feature was introduced within a large-scale digital platform to increase user engagement, retention, and revenue opportunities. It enables users to discover, join, and create competitive gaming tournaments. As the sole Product designer, I led the end-to-end design across mobile and desktop, covering flows, IA, and UI. The focus was on simplifying complex interactions and building a scalable, intuitive system.

Year

2026

Time Line

8 M

A tournament-based eSports feature was introduced within a large-scale digital platform to increase user engagement, retention, and revenue opportunities. It enables users to discover, join, and create competitive gaming tournaments. As the sole Product designer, I led the end-to-end design across mobile and desktop, covering flows, IA, and UI. The focus was on simplifying complex interactions and building a scalable, intuitive system.

Year

2026

Time Line

8 M

A tournament-based eSports feature was introduced within a large-scale digital platform to increase user engagement, retention, and revenue opportunities. It enables users to discover, join, and create competitive gaming tournaments. As the sole Product designer, I led the end-to-end design across mobile and desktop, covering flows, IA, and UI. The focus was on simplifying complex interactions and building a scalable, intuitive system.

Year

2026

Time Line

8 M

I worked on a telecom mobile app rebrand project under NDA, so I can’t share details publicly. I led UX design efforts focused on simplifying user journeys and enhancing the overall experience.

Year

2025

Time Line

1.5 Y

CASE STUDY

I worked on a telecom mobile app rebrand project under NDA, so I can’t share details publicly. I led UX design efforts focused on simplifying user journeys and enhancing the overall experience.

Year

2026

Time Line

1.5 Y

CASE STUDY

A tournament-based eSports feature was introduced within a large-scale digital platform to increase user engagement, retention, and revenue opportunities. It enables users to discover, join, and create competitive gaming tournaments. As the sole Product designer, I led the end-to-end design across mobile and desktop, covering flows, IA, and UI. The focus was on simplifying complex interactions and building a scalable, intuitive system.

Year

2026

Time Line

8 M

About

I didn't start as a designer

I studied business. But I was always drawn to how things look, feel, and communicate. From crafting presentation layouts to experimenting with Photoshop, I found myself naturally leaning toward design long before I called it a career. What began as curiosity slowly turned into practice, then into real work and eventually into product design.

Today, I design digital products across telco, fintech, and operational systems from web to mobile. I naturally lean toward understanding people first how they think, where they struggle, and what slows them down. That empathy shapes how I design: focusing on clarity, reducing noise, and creating experiences that feel calm and easy to use.

About

I didn't start as a designer

I studied business. But I was always drawn to how things look, feel, and communicate. From crafting presentation layouts to experimenting with Photoshop, I found myself naturally leaning toward design long before I called it a career. What began as curiosity slowly turned into practice, then into real work and eventually into product design.

Today, I design digital products across telco, fintech, and operational systems from web to mobile. I naturally lean toward understanding people first how they think, where they struggle, and what slows them down. That empathy shapes how I design: focusing on clarity, reducing noise, and creating experiences that feel calm and easy to use.

MAR 2024 — PRESENT
MAR 2023 — SEP 2023
MAR 2020 — FEB 2021
Mar 2020 — FEB 2021
Chagpt, Claude, Figma Make
User Research & Insight Generation
UX Architecture & User Flows
Stakeholder Collaboration & Alignment
Product Thinking & Problem Framing
Rapid Prototyping & Iteration
Flow Mapping
Usability Testing & Validation
Skills
Custom Design Systems & UI Craft
Skills
Chagpt, Claude, Figma Make
User Research & Insight Generation
UX Architecture & User Flows
Stakeholder Collaboration & Alignment
Product Thinking & Problem Framing
Rapid Prototyping & Iteration
Flow Mapping
Usability Testing & Validation
Custom Design Systems & UI Craft
MAR 2024 — PRESENT
MAR 2023 — SEP 2023
MAR 2020 — FEB 2021
Mar 2020 — FEB 2021

Didn't start as
a

Designer I studied business. But I was always drawn to how things look, feel, and communicate. From crafting presentation layouts to experimenting with Photoshop, I found myself naturally leaning toward design long before I called it a career. What began as curiosity slowly turned into practice, then into real work and eventually into product design.

Today, I design digital products across telco, fintech, and operational systems from web to mobile. I naturally lean toward understanding people first how they think, where they struggle, and what slows them down. That empathy shapes how I design: focusing on clarity, reducing noise, and creating experiences that feel calm and easy to use.

About
MAR 2024 — PRESENT
MAR 2023 — SEP 2023
MAR 2020 — FEB 2021
Mar 2020 — FEB 2021
Chagpt, Claude, Figma Make
User Research & Insight Generation
UX Architecture & User Flows
Stakeholder Collaboration & Alignment
Product Thinking & Problem Framing
Rapid Prototyping & Iteration
Flow Mapping
Usability Testing & Validation
Skills
MAR 2024 — PRESENT
MAR 2023 — SEP 2023
MAR 2020 — FEB 2021
Mar 2020 — FEB 2021

Want to talk

Want to talk

Product Designer - UX.UI